The boundary between the supplement aisle and the beauty counter is no longer just blurring; it is disappearing. As the "Beauty In & Out" trend accelerates, product developers and procurement managers face a new reality where raw materials must serve dual purposes.
The supplement industry currently faces a stark and dangerous paradox. While global market projections suggest the industry will surge toward $239 billion by 2028, consumer trust is eroding under the weight of skepticism and regulatory scrutiny.
The landscape of product formulation has shifted dramatically from simple supplementation to complex functional integration. Manufacturers today are no longer just adding generic ingredients; they are solving intricate problems related to stability, bioavailability, and sensory experience across diverse matrices.
